expocortex
ROI & Dealflow Brain: Analytical Platform for Exhibitions and Industry Hubs
We transform exhibitions from '3 days offline' into a managed tool for sales and industry development
Every B2B Exhibition Proves Its Value
Exhibitions generate hundreds of billions in turnover but are managed 'by feel'. We're building the brain of the exhibition industry: a unified layer of data, deals, and KPIs.
01
Today
Exhibitions operate on intuition without measurable financial outcomes
02
Tomorrow
Data-driven decisions backed by comprehensive ROI analytics
03
5 Years
Industry hubs on our platform become the standard for B2B deals
The Problem: Exhibitors
Major Budget Item
Exhibition participation represents a significant budget line: stand construction, logistics, personnel, and marketing. Yet companies struggle to answer fundamental questions about return on investment.
- Which exhibitions actually pay off?
- Which participation format delivers the best results?
- How do we justify the spend to our CFO?
Scattered Data
Critical information is fragmented across multiple systems: CRM platforms, Excel spreadsheets, business cards, emails, badge scanners, and marketing campaigns.
Without effective training or post-exhibition analytics, budget decisions are made intuitively. CFOs cut expenses
rather than data.
The Problem: Organisers & Regions
Exhibition Organisers
- Difficult to prove economic effectiveness to exhibitors and sponsors
- No systematic methods for assessing buyer potential
- Need arguments for state support programme inclusion
- Lack standard tools showing deal growth and contract volumes
Regions & Clusters
Exhibitions are key tools for industry development and exports, but there's no transparent picture of impact: investments, contracts, employment effects.
Professional Visitors
How to select target exhibitions and maximise deal volume from attendance.
Industry Associations
Need argumentation for obtaining regional/state support for exhibitors at priority industry exhibitions.
Our Solution
A Platform That Transforms Data Into Clear Deal Pictures and ROI
1
Data Collection
CRM integrations, badge scanners, lead forms, email and digital campaigns
2
Analytics
Normalisation, deal tracking, revenue and margin calculations
3
Reporting
Dashboards for exhibitors, organisers, and regions
Funnel Model
- Calculate ROI by exhibition, stand, participation format, and activity.
- AI-powered matching of visitor and exhibitor databases to analyse thematic interests and find target suppliers/consumers.
How It Works
Data Collection
- CRM and company reports
- Visitor and meeting data
- Marketing campaigns
Normalisation & Analytics
- Link leads, meetings, deals
- Calculate revenue, margin, cycle duration
- Model "what if" scenarios
- AI matchmaking solutions
Interfaces & Reports
- Exhibitor personal account
- Organiser aggregated analytics
- Regional/cluster dashboard
Innovation & Differentiation
Current event platforms focus on organisation and engagement, not financial results. Our key innovation is a deep financial model with P&L, margin, and ROI analysis.
Financial Depth
Deep financial participation model with P&L, margin, and ROI calculations
Scenario Analysis
Risk models and scenario planning at industry level
Unified Standard
Single reporting standard for exhibitors, organisers, and public agencies
Universal Platform
Target consumer: any exhibition participant—exhibitor, visitor, organiser, venue, association, region
Market Opportunity
The global exhibition market generates tens of billions in turnover and hundreds of billions in B2B deals. Accelerated trends towards 365-day industry hubs and data-driven B2B solutions create significant opportunity.
$3.3B
TAM by 2030
Global market for data/analytics solutions for exhibitions and virtual trade shows
$1.4B
SAM
Europe + North America B2B exhibitions and industry hubs annually
$18M
SOM (5 Years)
Target ARR: 50–150 exhibition brands, average €100–200K/year
Competitive Landscape
Target Audience
Exhibition Organisers
Large and medium exhibition brands wanting to prove value to clients and sponsors, increase exhibitor retention and average spend.
Major Exhibitors
International companies participating in dozens of events annually, needing unified comparison and planning tools.
Regional Agencies
Government structures and associations requiring impact assessment of participation support and industry development planning.
Professional Visitors
Seeking to maximise financial and marketing returns from exhibition contacts.
Industry Associations
Lobbying industry interests with exhibitions as platforms for realising objectives.
Business Model
Primary Revenue: B2B SaaS + Services
Organiser Subscriptions
Base tier (X exhibitions/year, Y exhibitors included), additional modules (ESG, industry reports, API integrations)
Exhibitor Licences
Personal account with analytics across all exhibitions and countries
Professional Services
Custom analytics, implementation, team training, effective participation tools
Future Monetisation Layer
Based on accumulated data: launch fintech layer (instalments, participation financing, exhibitor scoring) in partnership with banks and financial partners.
Go-to-Market Strategy
Starting Wedge
1–2 industries where France and EU are strong with major exhibitions (cleantech, water/energy, industrial, medtech). Pilots with 1 French/European organiser and 5–10 key exhibitors.
Pilot Project
One exhibition, limited metrics, manual data onboarding, work with key exhibitors/industry association
Portfolio Expansion
Scale to full exhibition portfolio with same organiser
Market Scaling
Expand to other organisers and markets (Europe, USA)
Industry Reports
Launch industry analytical reports and subscriptions for regions/clusters
Roadmap: 24–36 Months
Year 1: MVP & Validation
- Define core ROI metrics and data structure
- Develop MVP platform (exhibitor and organiser dashboards)
- 1–2 pilot projects in France/EU
- First paying clients, unit economics confirmation
Year 2: Scaling
- Automate integrations (CRM, scanners, event apps)
- Expand product line (ESG module, industry reports)
- Enter other EU markets and first US pilots
Year 3: Fintech Layer
- Build scoring models based on collected data
- Partnerships with banks/financial companies
- Test instalment/financing products for exhibitors
Our Team
Anna Sadovnichaya
Co-founder, CEO/CFO
- 25+ years in financial management and risk management
- 15+ years as Deputy General Director (CFO) of major exhibition operator
- Experience building management accounting systems and evaluating effectiveness of 30+ exhibition projects
- Budget efficiency calculations for regions